Built from scratch in 2016, Devonte Gordon was on a mission to prove to the world that evolution, and faith defeats any obstacle. That no matter what, we can always bounce back. In fact, the meaning of the black koi fish in some cultures represents overcoming adversity, and the obstacles that life threw at you.
So in 2016 Devonte opened up shop after going through his obstacles that he had to overcome before fully understanding his mission. With a couple cool t-shirts designs he was able to find some momentum with the brand and capitalize on many opportunities in Nashville. With collaboration, the help of friends, and family members the brand formed into what it is today. So